Enabling faster delivery by liberating constraints
The challenge
- Losing eCommerce market share against other retailers
- Incorrect structure causing a lack of squad autonomy resulting in slow delivery of products to market
- Silo mentality lacking strategic alignment
- Wanted increase people engagement and ownership of their work.
Our solution
- Moving to customer outcome-based metrics rather than outputs
- Implementing portfolio, program and squad OKR’s to ensure everything is connected to strategy
- Investment in education and hands-on capability uplift
- Re-organising in cross-functional squads breaking down team boundaries
- Implementing synchronisation, experimentation and reflection
- Strategic investment in eCommerce
Outcomes
Still ongoing. So far:
- Stronger alignment with strategy
- Smoother integration into operational teams
- Ability to break down silos to deliver projects faster
Transformation Uplift
- Engagement & Culture increase 18%
- Trust and Respect up 18%
- Sustainable Pace up 16%
- Leadership Agility up 12%
- Cross Functional Collaboration up 9%
Portfolio OKR’s
- 24% Increase in Monthly Active Shoppers
- 45% Increase New Customer
- 8% Reduction in Cost Per Order
Achievements
Stronger alignment with strategy
Smoother integration into operational teams
Ability to break down silos to deliver projects faster